Most people have heard of the 6 degrees of separation. The six degree separation theory basically states that each person can be connected to every other person in the world through six interpersonal links as stated in wiki. But what is 3 degrees of separation? It seems that various theories have since been developed in accordance with the basic six degrees philosophy.
Recent research conducted by various mobile communication organizations has lead to results stipulating that the six degree of separation theory is no longer applicable. In fact, the advancements in global communication services such as email as well as mobile phones have further reduced the world in terms of interpersonal links and connections. The latest theory now constitutes that each person can be connected to some other person in the world through three degrees of separation. Pretty amazing stuff!
Basically social networking and telecommunication services have brought people closer together. Particularly in terms of finding other people who have interests that match with one’s own activities and hobbies. Specific research that was conducted involved respondents to attempt to make contact with individuals half way across the world. The respondents were than able to use their shared network in regards to interests and hobbies in order to limit the connection between 3 degree levels. Basically the main promulgators of the reduction in interpersonal links have been social networking on websites such as Linkedin, Facebook as well as Twitter.
Telecommunication advancements have just made it very easy for people to remain in touch with each other. However, the main communicative stage has been provided by the spur in social networking. This particular theory as well as its predecessor philosophy of six degrees of separation has become adaptable in ways that make them extremely useful for organizations looking to create, maintain as well as enhance their customer base. Each potential customer now represents a vast network of prospective customers that have not yet been exploited.
Various companies have attempted to devise marketing strategies in order to align the three degrees separation theory with their marketing campaigns. For example companies can offer rewards and incentives to customers who initiate successful referrals to their business thus allowing organizations to make use of socially connected individuals as a means of growing their customer base and increase customer retention and loyalty.
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